Get to Know ZuBlue Ltd: Merging Scuba Diving with Sustainability – Plastic-Free HK
  • Get to Know ZuBlue Ltd: Merging Scuba Diving with Sustainability

    We recently learnt about a new startup business - ZuBlu Ltd - who’s co-founder, Adam Broadbent, lives in Sai Kung, Hong Kong. The company launched a new dive travel platform that provides SCUBA divers with a simple yet intuitive way to discover exciting dive experiences across Asia. The website marries a powerful search tool with an exciting range of dive destinations and eco-friendly resorts, putting the power of discovery and choice into the hands of ZuBlu’s guests.

    The company describes itself as “A new dive travel platform that puts the power of discovery and choice into the hands of its guests. With its unique species search tool, up-to-date and accurate information and a commitment to conserving the marine environment, ZuBlu aims to become the leading dive travel agency for destinations in Asia and create positive change in the destinations featured on the ZuBlu platform.”

    ZuBlu ensures conservation and sustainability are at the heart of its business. Each resort listing displays an ‘at-a-glance’ summary of sustainable practices, as well as information about conservation activities. And as part of its commitment to the environment, ZuBlu donates a percentage of revenue to local conservation organisations. “By linking conservation and dive travel, we believe ZuBlu can make a significant positive impact in the destinations we feature. We place the emphasis on sustainability and conservation, helping our guests to make a more informed choice about where they should travel,” said Matthew Oldfield, ZuBlu co-founder.

    ZuBlu’s platform is built around a unique search tool designed to match a guest’s preferences with an ideal destination. Adam Broadbent, ZuBlu co-founder, said “the concept of the ZuBlu platform arose from a desire to give guests the ability to easily discover new destinations and experiences. We take their choices - what species they would like to see and when they would like to travel - and match them with the most suitable destinations. If our guests want to dive with whale sharks, ZuBlu can help get them to the right place at the right time.”

    Divers as a whole are very sensitive to changes and problem in the marine environment - particularly the extremely obvious issue of plastic waste in the water - and although there are many dive resorts and operators that are trying to do what they can to reduce their environmental footprint, and incorporate more sustainable practices into their business models, there is actually very little information out there about what is going on. ZuBlu aims to fill this gap by highlighting what different resorts are actually doing and thus giving guests the ability to vote with the wallets - if you want to help support a more sustainable dive travel industry, book your dive trip to a resort that is doing something for the environment by removing plastic straws or plastic water bottles from their resort for example. Every little bit helps and diving travellers can now do what they can to ensure their travels as sustainable as possible.

    Currently the ZuBlu platform features dive destinations in Indonesia, Malaysia, Philippines, and the Maldives, with new destinations being unveiled in the coming months. The company works with a carefully chosen selection of partner resorts and dive operators, all with high standards of customer service, established safety records and a commitment to the environment. ZuBlu has also partnered with the Manta Trust, the world’s leading manta ray conservation organisation and offers citizen science expeditions in the Maldives and Indonesia.

    To discover and book your next underwater adventure in Asia, visit www.zubludiving.com 

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